Modeling consideration sets and brand choice using artificial neural networks
| Year of publication: |
2004
|
|---|---|
| Authors: | Vroomen, Bjorn ; Hans Franses, Philip ; van Nierop, Erjen |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 154.2004, 1, p. 206-217
|
| Publisher: |
Elsevier |