Modeling consumer opinion using RIDIT and grey relational analysis
Year of publication: |
[2017]
|
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Authors: | Kumar, Rohit Vishal ; Bhattacharyya, Subhajit |
Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 185-201
|
Subject: | Konsumentenverhalten | Consumer behaviour | Ranking-Verfahren | Ranking method | AHP-Verfahren | AHP approach | Ökonometrisches Modell | Econometric model |
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