Modeling customer satisfaction and loyalty: survey data versus data mining
Year of publication: |
2012
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Authors: | Baumann, Chris ; Elliott, Greg ; Burton, Suzan |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 26.2012, 3 (18.5.), p. 148-158
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