Modeling event attendees' experiences during customer-customer encounters (CCEs)
Year of publication: |
2017
|
---|---|
Authors: | Wei, Wei ; Miao, Li ; Cai, Liping A. ; Adler, Howard |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 8, p. 2085-2102
|
Subject: | Emotions | Experiential | Experiences | Customer–customer interactions (CCIs) | Instrumental | Emotion | Event-Marketing | Event marketing | Experiment | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
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