Modeling joint purchases with a multivariate MNL approach
Year of publication: |
2008
|
---|---|
Authors: | Boztuğ, Yasemin ; Hildebrandt, Lutz |
Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 60.2008, 4, p. 400-422
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | Theorie | Theory |
-
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L., (2015)
-
Bruno, Hernan A., (2018)
-
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis, (2014)
- More ...
-
A Market Basket Analysis Based on the Multivariate MNL Model
Boztuğ, Yasemin, (2003)
-
Nicht- und semiparametrische Markenwahlmodelle im Marketing
Boztuğ, Yasemin, (1998)
-
A market basket analysis conducted with a multivariate logit model
Boztuğ, Yasemin, (2005)
- More ...