Modeling Loss Aversion and Reference Dependence Effects on Brand Choice
| Year of publication: |
1993
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|---|---|
| Authors: | Hardie, Bruce G.S. ; Johnson, Eric J. ; Fader, Peter S. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 12.1993, 4, p. 378-394
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