Modeling Loss Aversion and Reference Dependence Effects on Brand Choice
Year of publication: |
2012
|
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Authors: | Hardie, Bruce |
Other Persons: | Johnson, Eric J. (contributor) ; Fader, Peter (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Risikoaversion | Risk aversion |
Extent: | 1 Online-Ressource (18 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 12, No. 4, pp. 378-394, 1993 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1993 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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