Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China
Year of publication: |
2009
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Authors: | Zhou, Yanfeng ; Chao, Paul ; Huang, Guang |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 26.2009, 3, p. 256-274
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