Modeling marketing mix
Year of publication: |
2006
|
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Authors: | Tellis, Gerard J. |
Published in: |
The handbook of marketing research : uses, misuses, and future advances. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISBN 1-4129-0997-X. - 2006, p. 506-522
|
Subject: | Marketingmanagement | Marketing management | Logit-Modell | Logit model | Lag-Modell | Lag model |
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