Modeling multinational diffusion patterns : an efficient methodology
Year of publication: |
1989
|
---|---|
Authors: | Gatignon, Hubert A. |
Other Persons: | Eliashberg, Jehoshua (contributor) ; Robertson, Thomas S. (contributor) |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 3, p. 231-247
|
Subject: | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Europa | Europe | 1965-1980 |
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