Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
Year of publication: |
2007
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Authors: | Hassan, Louise ; Walsh, Gianfranco ; Shiu, Edward ; Hastings, Gerard ; Harris, Fiona |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 36.2007, 2, p. 15-32
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