Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing
Year of publication: |
2011-10-25
|
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Authors: | Reimer, Kerstin ; Albers, Sönke |
Institutions: | Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) |
Subject: | Repeat Purchase Forecasting Models | Marketing Actions | Generalized Bass Model | Media Downloads |
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