Modeling the effect of advertising on price response : an econometric framework and some preliminary findings
Year of publication: |
1989
|
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Authors: | Vanhonacker, Wilfried R. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 19.1989, 2, p. 127-149
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Subject: | Preis | Price | Werbung | Advertising | Theorie | Theory |
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