Modeling the effect of self-efficacy on game usage and purchase behavior
Year of publication: |
2012
|
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Authors: | Davis, Robert ; Lang, Bodo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 1, p. 67-77
|
Subject: | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Neuseeland | New Zealand |
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