Modeling the Effectiveness of Hourly Direct-Response Radio Commercials
Year of publication: |
2011
|
---|---|
Authors: | Calli, Meltem Kiygi ; Weverbegh, Marcel ; Franses, Philip Hans |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Hörfunkwerbung | Radio advertising |
Extent: | 1 Online-Ressource (53 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 15 2008 4, erstellt |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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