Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending
Xiaoling Zhang, Shibo Li, Raymond R. Burke
| Year of publication: |
November 2018
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|---|---|
| Authors: | Zhang, Xiaoling ; Li, Shibo ; Burke, Raymond R. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 6, p. 1089-1107
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| Subject: | Shopper marketing | Social influence | Shopping group | Dynamic linear model | Preference revision | Hierarchical Bayes model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0590-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951633