Modeling the effects of pharmaceutical marketing
Year of publication: |
2010
|
---|---|
Authors: | Leeflang, Peter ; Wieringa, Jaap |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 2, p. 121-133
|
Publisher: |
Springer |
Subject: | Effects of pharmaceutical marketing | Drug price elasticity | Marketing model building |
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