Modeling the effects of physician-directed promotion using genetic algorithm-partial least squares
Year of publication: |
2008
|
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Authors: | Lim, Chee Wooi ; Kirikoshi, Toru ; Okano, Katsuhiko |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 2.2008, 3, p. 195-215
|
Subject: | Wirkungsanalyse | Impact assessment | Verkaufsförderung | Sales promotion | Ärzte | Physicians | USA | United States | Theorie | Theory | Evolutionärer Algorithmus | Evolutionary algorithm |
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