Modeling whether, what and how much to buy the right way : an empirical analysis with implications for model building
Year of publication: |
2010
|
---|---|
Authors: | Ebling, Christine ; Klapper, Daniel |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 4.2010, 3, p. 171-199
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Konsumentenverhalten | Consumer behaviour | Simulation |
-
Konsumgütermarkt und Marketing in China
Song, Xueming, (1994)
-
Weber, Adelheid, (1993)
-
Nassua, Thomas, (1993)
- More ...
-
Ebling, Christine, (2008)
-
Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
Klapper, Daniel, (2005)
-
Ebling, Christine, (2010)
- More ...