Modellgestützte Werbewirkungsanalyse
Year of publication: |
1986
|
---|---|
Authors: | Hubel, Walter |
Other Persons: | Marganus, Martin (contributor) |
Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 32.1986, 4, p. 344-354
|
Subject: | Werbung | Advertising |
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