Modellierung des Kundenwertes : ein branchenübergreifender Ansatz. Mit einem Geleitwort von Christian Homburg
Viviana Steiner
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Steiner, Viviana |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Data Mining | Data mining | Shareholder Value | Shareholder value | Marketingtheorie | Marketing theory | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 164 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2008 |
| ISBN: | 978-3-8349-1626-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003804054