Modelling and evaluating customer loyalty using neural networks : evidence from startup insurance companies
Year of publication: |
June 2016
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Authors: | Ansari, Azarnoush ; Riasi, Arash |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 2.2016, 1, p. 15-30
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Subject: | Artificial neural networks | Customer loyalty | Insurance companies | Relationship marketing | Startups | Beziehungsmarketing | Neuronale Netze | Neural networks | Unternehmensgründung | Business start-up | Versicherung | Insurance | Risikomodell | Risk model |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.fbj.2016.04.001 [DOI] hdl:10419/187938 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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