Modelling and marketing : two important concepts and the connection between them
Year of publication: |
1973
|
---|---|
Authors: | Leeflang, P. S. H. ; Koerts, J. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 7.1973/74, 3, p. 203-217
|
Subject: | Absatz |
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