Modelling brand loyalty in the Nigerian telecommunications industry
Henry Inegbedion and Eseosa Obadiaru
| Year of publication: |
2019
|
|---|---|
| Authors: | Inegbedion, Henry Egbezien ; Obadiaru, Eseosa |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 7, p. 583-598
|
| Subject: | Brand loyalty | brand switching | GSM service providers | Markov Chain | Nigeria | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markentreue | Markov-Kette | Markov chain | Telekommunikationssektor | Telecommunications industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1462842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202781