Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India
Year of publication: |
2015
|
---|---|
Authors: | Kaur, Harleen ; Pandit, Ajay |
Published in: |
Vision. - Vol. 19.2015, 1, p. 37-48
|
Subject: | Brand Extension | Hierarchical Regression | Residual Centring | Brand Advertisement | Trust | Perceived Fit | Quality |
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