Modelling consumer response to differing levels of comparative advertising
Year of publication: |
2003
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Authors: | Barrio-Garcia, Salvador del ; Luque-Martinez, Teodoro |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 1-2, p. 256-274
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