Modelling customer behaviour in multi-channel service distribution
Dick Heinhuis and Erik J. de Vries
| Year of publication: |
2009
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|---|---|
| Authors: | Heinhuis, Dick ; Vries, Erik J. de |
| Published in: |
Enterprise applications and services in the finance industry : 4th International Workshop, FinanceCom 2008, Paris, France, December 13, 2008; revised papers. - Berlin : Springer, ISBN 978-3-642-01196-2. - 2009, p. 47-63
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| Subject: | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Dienstleistung | Services | Finanzdienstleistung | Financial services | Digitale Dienste | Web-based service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003867840