Modelling household purchasing behaviour to analyse beneficial marketing strategies
Diansheng Dong, Todd M. Schmit and Harry Kaiser
| Year of publication: |
2012
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|---|---|
| Authors: | Dong, Diansheng ; Schmit, Todd M. ; Kaiser, Harry M. |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 44.2012, 4/6, p. 717-725
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Milch | Milk | Marketingmanagement | Marketing management | Tobit-Modell | Tobit model | USA | United States | 1996-1999 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532038