Modelling hybrid demand (e-commerce "+" traditional) evolution : a scenario planning approach
Year of publication: |
2013
|
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Authors: | Canetta, Luca ; Cheikhrouhou, Naoufel ; Glardon, Rémy |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 143.2013, 1, p. 95-108
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Subject: | Scenario planning | E-commerce | Cannibalisation | Diffusion of innovation | Delphi study | Electronic Commerce | Szenariotechnik | Scenario analysis | Delphi-Methode | Delphi technique | Innovationsdiffusion | Innovation diffusion | Online-Handel | Online retailing |
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