Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach
Vageesh Neelavar Kelkar, Kartikeya Bolar and Valsaraj Payini and Jyothi Mallya
| Year of publication: |
2023
|
|---|---|
| Authors: | Neelavar Kelkar, Vageesh ; Bolar, Kartikeya ; Payini, Valsaraj ; Mallya, Jyothi |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 35.2023, 1, p. 1-24
|
| Subject: | Correspondence analysis | Decision tree analysis | Latent profile analysis | Segmentation | Wine consumers | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Marktsegmentierung | Market segmentation | Indien | India | Weinbau | Wine industry | Zielgruppe | Target group | Entscheidungsbaum | Decision tree |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-09-2021-0044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335591