Modelling of football companies' rates of return according to sport results and bookmakers' expectations on the example of serie A

The main goal of this article is to investigate whether the rates of return on listed companies - football clubs can affect their athletic performance or bookmakers' market expectations. For this purpose 2001-2014 stock prices were collected of three companies - AS Roma, Juventus and SS Lazio - listed on the Milan Stock Exchange as well as their betting odds from the website www.betexplorer.com. The assumption that there are relationships between financial factors and results of sport events or bookmakers’ expectation was posed after the study of the world literature in this field.