Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market
Year of publication: |
2008-11
|
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Authors: | Sorato, Annamaria ; Viscolani, Bruno |
Institutions: | Dipartimento di Matematica Applicata, UniversitĂ Ca' Foscari Venezia |
Subject: | Marketing | Advertising | Production | Nonlinear programming |
Extent: | application/pdf |
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Series: | Working Papers. - ISSN 1828-6887. |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 176 14 pages |
Classification: | M37 - Advertising ; M31 - Marketing ; C61 - Optimization Techniques; Programming Models; Dynamic Analysis |
Source: |
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