Modelling the effect of store flyers on supermarket sales : an application to olive oil demand
Year of publication: |
2020
|
---|---|
Authors: | Boto-García, David ; Alvarez, Antonio M. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-8
|
Subject: | Dynamic model | Olive oil | Panel data | Promotions | Store flyers | Supermarkets | Lebensmitteleinzelhandel | Food retailing | Olivenöl | Konsumentenverhalten | Consumer behaviour | Ölpreis | Oil price | Verkaufsförderung | Sales promotion |
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