Modelling the factors impacting customer engagement for branded content in healthcare
Year of publication: |
2024
|
---|---|
Authors: | Chauhan, Trishala ; Sindhu, Shilpa ; Mor, Rahul S. |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 18.2024, 1, p. 102-121
|
Subject: | Branded content | Customer engagement | DEMATEL approach | Health-care sector | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system |
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