Modelling the impact of internal and external variables on consumer durables in a matured marketing environment
Year of publication: |
2011
|
---|---|
Authors: | Sakkthivel, A.M. |
Published in: |
International Journal of Electronic Finance. - Inderscience Enterprises Ltd, ISSN 1746-0069. - Vol. 5.2011, 4, p. 316-332
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | marketing mix variables | external variables | internal variables | modelling | consumer buying behaviour | consumer switching behaviour | consumer durable products | matured marketing environment | consumer behaviour |
-
Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment
Sakkthivel, A.M., (2012)
-
Sakkthivel, A. M., (2013)
-
Modelling of determinants influence consumer behaviour towards different technology products
Sakkthivel, A.M., (2011)
- More ...
-
Modelling of determinants influence consumer behaviour towards different technology products
Sakkthivel, A.M., (2011)
-
Impact of demographics on online buying behaviour towards different products
Sakkthivel, A.M., (2009)
-
Sakkthivel, A.M., (2012)
- More ...