Modelos analógicos de transferencia del saber en marketing digital
Alternative title: | Knowledge transfer analog models in digital marketing |
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Year of publication: |
2019
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Authors: | Plaza Llorente, Jesús Manuel |
Published in: |
Información comercial española : ICE : revista de economía. - Madrid : [Verlag nicht ermittelbar], ISSN 0019-977X, ZDB-ID 731239-8. - Vol. 906.2019, p. 167-176
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Subject: | transfer models | digital marketing-innovation dialogue |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zusammenfassung in englischer Sprache |
Other identifiers: | 10.32796/ice.2019.906.6773 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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