Models for the budgeting of advertising
Alfred A. Kuehn
| Year of publication: |
1965
|
|---|---|
| Authors: | Kuehn, Alfred A. |
| Published in: |
Models, measurement and marketing : a special project of the Market Research Council. - Englewood Cliffs, NJ : Prentice-Hall. - 1965, p. 125-141
|
| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002063224