Models, methods, and assumptions : the usefulness of a multi-method approach to the examination of influence in TV pricing
Year of publication: |
1991
|
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Authors: | Bates, Benjamin J. |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 4.1991, 1, p. 49-66
|
Subject: | Fernsehen | Television | Hörfunkwerbung | Radio advertising | USA | United States | 1974-1984 |
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