Models of advertising standardisation and adaptation : it's time to move the debate forward
Ewa Krolikowska; Sven Kuenzel
| Year of publication: |
2008
|
|---|---|
| Authors: | Krolikowska, Ewa ; Kuenzel, Sven |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 4, p. 383-394
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| Subject: | Werbung | Advertising | Standardisierung | Standardization | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781197