Models of advertising standardisation and adaptation : it's time to move the debate forward
Ewa Krolikowska; Sven Kuenzel
Year of publication: |
2008
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Authors: | Krolikowska, Ewa ; Kuenzel, Sven |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 8.2008, 4, p. 383-394
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