Models of channel maintenance: What is the weaker party to do?
| Year of publication: |
1994
|
|---|---|
| Authors: | Gassenheimer, Jule B. ; Calantone, Roger J. ; Schmitz, Judith M. ; Robicheaux, Robert A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 30.1994, 3, p. 225-236
|
| Publisher: |
Elsevier |