Moderating and mediating effect of perceived experience on merchant's behavioral intention to use mobile payments services
Neena Sinha, Nidhi Singh
| Year of publication: |
2023
|
|---|---|
| Authors: | Sinha, Neena ; Singh, Nidhi |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 3, p. 448-465
|
| Subject: | India | Intention | Merchants | Mobile payments | Perceived experience | TAM | Word of mouth | Indien | Konsumentenverhalten | Consumer behaviour | Elektronisches Geld | Electronic money | Virales Marketing | Viral marketing | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-022-00163-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336227