Moderating disconfirmation of expectations through the use of two-sided appeals : a longitudinal approach
Year of publication: |
1987
|
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Authors: | Kamins, Michael A. |
Other Persons: | Assael, Henry (contributor) |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 8.1987, 2, p. 237-253
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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