Moderating effect of trust on customer return intention formation in peer-to-peer sharing accommodation
Shun Ye, Siyu Chen, Soyon Paek
Year of publication: |
2023
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Authors: | Ye, Shun ; Chen, Siyu ; Paek, Soyon |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 2, p. 328-353
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Subject: | moderated structural equation modeling, MSEM | peer-to-peer sharing economy | return intention | trust | value | Vertrauen | Confidence | Share Economy | Sharing economy | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
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