Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Hao Zhang, Eunju Ko and Euntaik Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhang, Hao ; Ko, Eunju ; Lee, Euntaik |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 1, p. 110-122
|
| Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Nationalkultur | National culture | Konsumgüterindustrie | Consumer goods industry | Südkorea | South Korea | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703573