Moderating effects of self-regulatory focus on source-content incongruity
Chung-Chau Chang; Bo-Chi Lin
| Year of publication: |
2010
|
|---|---|
| Authors: | Chang, Chung-chau ; Lin, Bo-chi |
| Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 25.2010, 3, p. 429-439
|
| Subject: | Werbepsychologie | Psychology of advertising | Markenimage | Brand image | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653693