Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
Year of publication: |
2013
|
---|---|
Authors: | Horvath, Csilla |
Other Persons: | Fok, D. (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Niedrigpreisstrategie | Low-cost strategy |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 32, No. 1, 2013 In: pp. 127-152 In: DOI: 10.1287/mksc.1120.0748 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 19, 2013 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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