Moderating price sensitivity of low-uncertainty daily eco-friendly products : creating benevolence trust and reducing uncertainties
Year of publication: |
2017
|
---|---|
Authors: | Wu, Couchen ; Lin, Yungliang ; Chen, Tai Ying |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 4, p. 286-301
|
Subject: | adoption intention | benevolence trust | eco-friendly | emotion | symbolic benefits | uncertainty | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Emotion | Risiko | Risk |
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