Moderating Role of Ownership Type in the Relationship between Market Orientation and Supply Chain Integration in E-Business in China
Integrating supply chain processes in e-business in emerging and transitional economies has attracted considerable attention from practitioners and researchers. Based on the theory of market orientation (MO) and the institution-based perspective, this paper investigates the effect of MO on supply chain integration (SCI) in e-business and examines the moderating role of ownership type in the relationship between MO and SCI in China. The results of a survey of 229 firms suggest that the MO dimensions have different effects on the supply and the demand process integration in e-business. Moreover, ownership type moderates the relationship between MO and SCI. Implications and suggestions for future research are likewise discussed.
Year of publication: |
2014
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Authors: | Liu, Hefu ; Ke, Weiling ; Wei, Kwok Kee ; Hua, Zhongsheng |
Published in: |
Journal of Global Information Management (JGIM). - IGI Global, ISSN 1062-7375. - Vol. 22.2014, 4, p. 34-53
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Publisher: |
IGI Global |
Saved in:
Online Resource
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