Moderating roles of organizational inertia and project duration in the NPD process : an empirical ivestigation
Shashi Mishra; K. B. Saji
| Year of publication: |
2013
|
|---|---|
| Authors: | Mishra, Shashi ; Saji, K. B. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 1, p. 52-64
|
| Subject: | Innovation | Organisatorischer Wandel | Organizational change | Projektmanagement | Project management | USA | United States | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009731532